Affordable family fashion

Joe Mimram, Canadian fashion entrepreneur and designer of Joe Fresh.

Tough economic times no longer mean that our inner fashionista has to suffer in silence – thanks to the Mimram Group.

Suburban families everywhere are embracing value priced basics and trendy pieces for less than $10 a pop and smiling all the way to the  cash register.

Did you know that the brothers that brought us Club Monaco, Saul and Joe Mimram, now bring us affordable designer looks that can brighten even the coldest Canadian days?

PURE Alfred Sung: available at Zellers

Joe Fresh: available at Loblaws and SuperStores

Moon: available at The Bay

Proof to us all that, it’s not how much you spend; it’s how you spend it.

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